At the very beginning of affiliating marketing appearance, there was some restrains over affiliates activities. Dishonest or unprincipled affiliates have used spam, fake advertising, forced clicks and other methods to get traffic to their sponsors.
In spite of stated regulations and rules that affiliate programs is using to prevent spam, but spammers still abusing programs.
In the early stages of affiliate marketing, most of internet users had disapproving thoughts about it, as a result of the tendency of affiliates to use spam in order to promote for programs they are signed up to. But, as soon as affiliate marketing get matured, most of the affiliate merchants get rid of impurities in their terms of use and conditions to forbid or sis allow affiliates from spamming.
A number of affiliate marketers had modified their way of spamming as soon as search engines became more famous, so instead of sending e-mail spam, they began to use web pages which are generated automatically which probably contains data feeds provided by merchants. The aim of such web pages is to maneuver the importance of these products and to place it in the index of the search engine, and this is known as spamdexing. With the usage of particular keywords each page can be directed to different niche market, as a result of being twisted from a search engine optimization.
The biggest threat to organic search engine is spam which is aiming to give quality searching results for keywords or even sentences that their users are making search for.
In year 2005 Google made some energetic modifications, as a result of the bad reputation that the web sites consisting mainly of affiliate links gained, where specific web sites were marked as “thin affiliates”. Websites categorized under this label were either excluded from Google’s index or re-placed within the results of the search, in other words its place is changed from the top-most result to a lower position.
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